10 features that a good website should have

One way to become a brand in today's digital world is to have a good website and Internet activity. To build an ideal website, some Steps must be taken. The first step is to choose a good and attractive internet name for the website. Your website name should be ...
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Features of a good website | OTTIMOsitoweb

One way to become a brand in today’s digital world is to have a good website and Internet activity. To build an ideal website, some Steps must be taken. The first step is to choose a good and attractive internet name for the website. Your website name should be relevant to your business, spelled correctly and legible, and should not use unfamiliar words.

Once you have purchased your domain, it is time to take bigger steps. In this article, we will mention 10 of the most important ones. If you follow these steps in designing your website, you can be sure that your website will be liked by the audience.



Website Design | OTTIMO Website Road-map

1. Have a logical road-map

More important than the beautiful appearance of a website is how your website works. That means you need to know what you want to do with your website and design it accordingly.

User experience is important for both user interaction with the website and for search engines like Google. Because in addition to content, Google also considers the structure of your website for ranking.

Logical and appropriate design makes it easy for your website visitors to communicate with it and understand its logic, and also you can get a higher ranking in Google.

2. Disseminate accurate and business-related information

If you want to have a website that you need, not just a website that you like, you need to think carefully about what information you need to put on your website.

If you enter a restaurant where soft music is playing and everything is designed with unparalleled elegance and beauty, you will surely enjoy that space. But if you do not have information about the food and the menu of the restaurant, everything will definitely be worthless in your opinion. Therefore, whatever business you have, you should have complete information about it on your website. It is very important to inform your customers and audience about the type of work you do.

A useful way for you is to check your competitors’ websites before designing your website. It helps you to find out the reasons for their success and see what content style they have used to attract their audience.

By publishing important information about your business on your website, you can attract more audience.

3. Provide contact information

Have you ever considered finding a website with great products and want to buy some, but no matter how hard you try, you will not find any contact information for that business? You will definitely be disappointed, close the page and search for another website.

Of course, publishing contact information on the website is one of the most important tasks. So, you should consider a special page for this. This page should include all information like: email address, contact number, business social network links and contact form.

Put the email address and social networks in your contact page as links. So that the user can access them quickly and do their activity with one click.

4. Having a simple and attractive user interface

A map without signposts is inefficient, and so is a website without a clear strategy.

Make sure you use the right names for your web pages. For example, the Contact Us page (where contact information is provided), the About Us page (where you provided a brief history of your business) or the Products Page (where you introduced your products).

All activities on your website, including registration on the website, transfer to the desired page, order registration and contact with your complex should be done in the simplest possible way and without wasting time. Consequently, you can give emotional satisfaction to your audience and customers.

Put yourself in the shoes of your audience and try to meet what they need. What do they want from your website? What are they looking for?



Securing the website | OTTIMO

5. Securing the Website

Due to the fact that theft of identity and information of people occurs in cyberspace, you should pay special attention to the security of your website. Especially when you have an online store. For this purpose, you can prepare an SSL certificate and install it on your website. It allows you to exchange information between users and the website in an encrypted way to provide peace of mind for you and your clients.

6. Insert social network links in the website

There are many social networks today that have become popular. Among them, Facebook, Twitter, Instagram, LinkedIn and Pinterest are more popular. Using these media contributes to the growth and success of your business and can help a lot in introducing you to your audience. Exchanging links between these networks and your website also improves your SEO.

7. Available via mobile

Mobile devices and tablets can significantly increase your website traffic. Today, people often do their work through mobile. From searching their questions on Google to shopping and traveling.

Until a few years ago, websites were designed only for computers, but today they are designed for any device that can connect to the Internet. Therefore, the need to load websites on different devices has become very important. Responsive design is a method that allows your website to be displayed correctly on any screen and in any dimension.

8. Answers to frequently asked questions (FAQ)

People basically have a lot of questions and like to have their questions answered. As you receive emails and comments on the website and social networks, you receive a variety of questions from your audience. You can collect them and display clear and concise answers on your website.

Frequently Asked Questions are usually about materials used in products, cost, support, shipping cost and shipping methods, company history and product brand.

9. Allocate a good and convenient hosting space for your website

You can set up your own hosting space and pay for it every month. Not having a good hosting space can cost you in many ways. A slow website becomes very frustrating and tedious. Poor hosting reduces website traffic and also affects website ranking.

10. Things that should not be on your website

Always remember that power lies in simplicity. So do not put the following on your website.

  • Music
  • Anything that pops up automatically on your web page (like music or video). These will only slow down your website.
  • Other media information (only slows down page load time.)

By following these tips, you too can design a good and efficient website for your business and help your brand thrive.




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